Hello Friends!

One thing I get asked about often is the pipeline.

How do I attract new business?
How do I get more of the right people inquiring?
How do I talk about what I do in a way that actually lands?

This is something we spend a fair amount of time on inside Bring Calm to Chaos, because your pipeline is not just about visibility.

It is about clarity.

And one of the exercises we do is simple, but not always easy:

Practice talking about your business.

Not rambling.
Not over-explaining.
Not hiding behind pretty words that sound polished but do not actually mean anything to your prospective client.

When you talk about your business, you need to invite people into a story.

Specifically, a story about a problem.

Can you clearly say what problem you solve?

Take a moment and try it.

I’ll be right here.

Now, I want you to sit down and write out the problem your client is experiencing.

And please, do not use the same design jargon your prospects have read over and over again.

Do not say:

“I combine function and form.”

“I create beautiful spaces.”

“I design spaces that reflect your lifestyle.”

You are a designer.
That part is already assumed.

What your prospective client needs to understand is this:

Do you understand the problem they are actually living with?

Once you identify the problem you love to solve, articulate it with a feeling.

Not just “overwhelmed” or “stressed.” Those words are everywhere.

Go deeper.

Are they tired of second-guessing every decision?
Are they embarrassed to host?
Are they avoiding a room in their home?
Are they frustrated that their house no longer fits this season of life?
Are they worried they are about to make expensive mistakes?

That is where the connection happens.

Then call them to action.

What do you want them to do next?

Book the consult.
Fill out the inquiry form.
Download the guide.
Schedule the call.
Reply to the email.

And finally, show them how life gets better after working with you.

This becomes your elevator pitch.
Your website landing page copy.
Your pinned social media post.
Your discovery call language.
Your proposal introduction.

Because when your message is clear, your right-fit client can see themself in it.

Tips, Tools & Takeaways for Designers

3 Tips ✅ Stop leading with what you do. Lead with what they are experiencing. Your client does not wake up thinking, “I need someone who combines function and form.” They wake up thinking, “I cannot make one more decision about this house.” Start there. ✅ Make your message specific enough to feel personal.​ If your copy could live on any designer’s website, it is probably too vague. The goal is not to appeal to everyone. The goal is for the right person to think, “Oh. She gets it.” ✅ Give people a clear next step.​ A beautiful message still needs direction. If someone lands on your website or reads your post, they should know exactly what to do next. Clarity builds confidence.

2 Resources 📌 Website Check: Go to your website right now does it answer these 4 questions your clients are asking? Will this work for someone like me? What is the risk and what are you not telling me? Is this worth the time, effort, and investment? What will my life look like after working with you? Most websites answer one or two of these. When you answer all four, your prospective client feels seen, understood, and safer taking the next step. 📌 The Problem Statement Exercise Write this sentence: “I help people who are tired of __________ so they can __________.” Then rewrite it without using design jargon. Then rewrite it again using the words your client would actually say. That third version is usually where the good copy lives.

1 Question for You 🤔 If your ideal client landed on your website today, would they immediately understand the problem you solve or would they have to work too hard to figure it out? If you need help clarifying your message, your client journey, or the way you talk about your work, this is exactly the kind of work I do with designers. Reply to this email if you want support tightening up your message before Q3. Hit reply and let me know I’d love to offer support! Or send me a question and I'll answer it in next week's newsletter!

Want Summer Support

If a 90-day mentorship feels like too much to commit to right now, I have two lighter ways to support you this summer.

My VIP Half-Day Intensives are perfect if there’s one issue in your business you’re ready to finally untangle your inquiry process, onboarding, client communication, proposals, service structure, or workflow.

My Designer Support Hours are for the behind-the-scenes tasks you need off your plate so you can actually enjoy your summer with your kids, at the cottage, by the lake, or at the beach.

You handle summer.
I’ll handle the support.

If this sounds like what you need heading into Q3, reply to this email and let’s find the right fit. Book a free call with me here.​

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Last reminder: Money Matters is happening June 11

If money has been one of those parts of your business you keep avoiding, this is your gentle nudge to join us.

On June 11 at 1 PM EST, I’ll be sitting down with April Stroink for our Money Matters webinar; a practical conversation about understanding the numbers in your business without making it feel intimidating.

We’ll be talking about things like cash flow, profit, pricing, financial clarity, and how to feel more confident looking at what your business is actually telling you.

Because knowing your numbers is not about becoming an accountant.

It is about making better decisions, protecting your profit, and building a business that actually supports your life.

This is the last reminder before the webinar, so if you’ve been meaning to register, now is the time.

​Register here.

Here’s to more ease, balance, and joy in your business and life! 💛

Warmly,​
Marsha