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The Design Clarity Weekly

Sent every Friday, this quick 5-minute read is packed with actionable tips to help you streamline your design business. Written by Marsha Sefcik, a trusted business strategist for design professionals, you'll learn how to simplify workflows, master client onboarding, and improve your design-related copy. Join hundreds of design professionals who already benefit from this free, weekly resource!

A circular logo with the text "The Design Clarity Weekly" at the top and "Marsha Sefcik" at the bottom. Inside the circle is an illustration of an open envelope on a laptop screen, suggesting communication or a newsletter theme.
Featured Post

Showing Up for Your Business – Avoiding Feast & Famine

Design Clarity Weekly Helping Design Professionals Streamline, Simplify & Succeed Hey Lovely! In my early years of business, I fell hard into the feast and famine cycle. I’d pour myself into client projects, disappear from marketing while I was busy, and then panic when the projects wrapped and the phone was quiet. I learned the hard way that consistency—not hustle—is what keeps the work flowing. Today, I show up for my clients in ways that plant seeds for the future, and I keep a steady...

A circular logo with the text "The Design Clarity Weekly" at the top and "Marsha Sefcik" at the bottom. Inside the circle is an illustration of an open envelope on a laptop screen, suggesting communication or a newsletter theme.

Design Clarity Weekly Helping Design Professionals Streamline, Simplify & Succeed Hey Lovely! There are a lot of moving parts in our design business. Mishaps will happen—it’s inevitable. What sets you apart isn’t whether everything always goes perfectly (spoiler: it won’t), but how you respond. The way we treat our vendors, trades, and clients in those moments says more about us than the wins. Strong, respectful, solution-oriented relationships are the foundation of a business that grows with...

A circular logo with the text "The Design Clarity Weekly" at the top and "Marsha Sefcik" at the bottom. Inside the circle is an illustration of an open envelope on a laptop screen, suggesting communication or a newsletter theme.

Design Clarity Weekly Helping Design Professionals Streamline, Simplify & Succeed Hey Lovely! I’ve become much more intentional with my mornings. For years, I dove straight into work—coffee in hand, inbox open, and already chasing the day. Recently, I started delaying my workday by just one hour (gasp- guess what the world did not come to an end), and the difference has been remarkable. That small shift has created space for clarity: time to stretch, journal, check in with my priorities, and...

A circular logo with the text "The Design Clarity Weekly" at the top and "Marsha Sefcik" at the bottom. Inside the circle is an illustration of an open envelope on a laptop screen, suggesting communication or a newsletter theme.

Design Clarity Weekly Helping Design Professionals Streamline, Simplify & Succeed Hey Lovely! As women, many of us are wired to be agreeable. We want our clients to feel heard, cared for, and at ease. The challenge? Sometimes that agreeableness slips into people-pleasing. We avoid confrontation, overextend ourselves, and let boundaries slide—leading to frustration, resentment, or messy projects. The antidote? Boundaries. And the way you uphold those boundaries is through clear and consistent...

A circular logo with the text "The Design Clarity Weekly" at the top and "Marsha Sefcik" at the bottom. Inside the circle is an illustration of an open envelope on a laptop screen, suggesting communication or a newsletter theme.

Design Clarity Weekly Helping Design Professionals Streamline, Simplify & Succeed Hey Lovely! Finding the right contractor partners can take some trial and error. I feel blessed to have worked with the same trusted contractor for the past 12 years—but it hasn’t always been smooth sailing. I’ve had my share of doozies: contractors who made executive design decisions without consultation, or who derailed projects altogether. Those experiences taught me the importance of spotting red flags...

Circular logo with the text "Design Clarity Weekly" at the top and "Marsha Sefcik" at the bottom. In the center, there's an illustration of a laptop with an envelope on the screen, surrounded by rays. The design has a minimalist style with green and orang

Design Clarity Weekly Helping Design Professionals Streamline, Simplify & Succeed Hey Lovely! Happy Labour Day! 🍂 September has always felt like the true “fresh start” of the year. This one feels especially different for me—I’ve just stepped into empty nest life (at least for a few months!) and begun writing this next chapter. I firmly believe in designing my life and business with the same intention I bring to a client’s home: every choice should reflect purpose, ease, and vision. This past...

Design Clarity Weekly Helping Design Professionals Streamline, Simplify & Succeed Hey Lovely! In just one week, I’ll be moving both of my kids onto campus—and ready or not, the empty nest chapter begins. Time doesn’t slow down for any of us, and a year ago I realized I needed to start shaping what I wanted my days and my business to look like once my role as full-time mom shifted. Since then, I’ve had the privilege of working with incredible designers who are also carving out businesses that...

A circular logo with the text "The Design Clarity Weekly" at the top and "Marsha Sefcik" at the bottom. Inside the circle is an illustration of an open envelope on a laptop screen, suggesting communication or a newsletter theme.

Design Clarity Weekly Helping Design Professionals Streamline, Simplify & Succeed Hey Lovely! This week, we’re talking about something that can completely change how you run your design business — adopting a CEO mindset. If you’re only focused on client projects and the creative work, you’re not working on your business. CEO time is what keeps your client pipeline full, helps you spot and fix leaks before they become problems, and protects you from burnout. It’s not just about creating...

Design Clarity Weekly Helping Design Professionals Streamline, Simplify & Succeed Hey Lovely! This week, we’re diving into a powerful strategy that I’ve used in both my life and business—and one I share often with my coaching clients: 👉 Reverse engineering. Last fall, after a series of big life transitions, I took a hard look at what I truly wanted my days, my business, and my energy to look like. I mapped out what my ideal lifestyle would be, then worked backwards to design the business...

Circular logo with the text "Design Clarity Weekly" at the top and "Marsha Sefcik" at the bottom. In the center, there's an illustration of a laptop with an envelope on the screen, surrounded by rays. The design has a minimalist style with green and orang

Design Clarity Weekly Helping Design Professionals Streamline, Simplify & Succeed Hey Lovely! From Doubt to Direction: Quieting Imposter Syndrome This week, I’ve been thinking a lot about imposter syndrome—how it sneaks in and holds us back, especially when we’re in seasons of growth or change. Instead of playing defence (avoiding the wrong clients, discounting your expertise), what if you played offence and clearly showed the world why you’re the designer they want? Let’s dig into it. Tips,...